Skittles continues to walk the line between cute and creepy. How successfully it does so is, of course, a matter of personal taste. This new spot from DDB Chicago, "Skittles Smile," sets my choppers on edge for some reason, but I'm about 96 years past the target demo, and it probably works just fine for its intended audience. The ad's high-school-age heroine clearly savors the flavor of her deep-kiss encounter with a boy who has Skittles for teeth. (Were his baby teeth Pez?) The girl is played by Laura Spencer, who has gained a following from her role in The Lizzie Bennet Diaries, an Internet reboot of Jane Austen's Pride and Prejudice. Spencer also appears in a current Sprint commercial, though swapping spit with her co-star in that one would've been a grave mistake. Credits below.

Behind the scenes of the new skittles "SMILE" commercial aka best wrap surprise ever! http://t.co/xMhcRT2YA2

— Laura Spencer (@itslauraspencer) September 3, 2013

CREDITS
Client: Mars/Skittles
Agency: DDB, Chicago
Senior Vice President, Executive Creative Director: Mark Gross
Creative Director, Copywriter: Kathleen Tax
Creative Director, Art Director: Marisa Groenweghe
Vice President, Producer: Will St. Clair
Production Manager: Scott Terry
Vice President, Senior Account Director: Kate Christiansen
Vice President, Account Director: Gwen Hammes
Account Executive: Jennifer Marks
Account Manager: Trace Schlenker
Senior Vice President, Group Strategy Director: David "Chizzy" Chriswick

Canadians, you better be in a video-sharing frenzy today, because it's your last chance to be crowned a new Skittles Millionaire. The end of the day will mark the end of BBDO Toronto's crazy Get Skittles Rich promotion, in which one lucky Canadian consumer will have a million Skittles delivered directly to his or her house. That's 94 bulk cases, or a whopping 5,500 bags of rainbow wonder pills.

The campaign was designed as a pyramid-marketing scheme with a fictional spokesman named Danny Falcon. Participants had to sign in to the microsite and share Falcon's video, earning virtual Skittles for every pass around.

Falcon explains how Skittles flow up the sharing pyramid to make you Skittles rich. Then, he lounges in his own Skittles-filled pool as his associates liberally toss Skittles at each other in a dorky bacchanalia of sugar-fueled pleasure. It's enough to make you want your own pneumatic tube transport device filled with colorful deliciousness. According to the giveaway rules, the winner will be drawn on Dec. 10.

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the Internet with its brutal takes on popular films and shows.

On Tuesday, it released its latest episode, mocking Divergent, which it accurately labeled as a Hunger Games knock-off that made things a little too convoluted. 

The key to selecting which movie goes under the microscope is part fan demand—Divergent had been one of the most requested Honest Trailers—and part ability to go viral, said Andy Signore, vp of programming at Defy Media and creator of Honest Trailers. He said while you can't always predict what will be a hit, all viral videos have one key element: They keep it simple.

"You don't want to get too complicated with your idea. You want some foot in a relatable topic. That’s always the first step," Signore said.

Since Screen Junkies—which was originally part of Break Media—debuted Honest Trailers on its YouTube channel in February 2012, its number one show had been watched more than 320 million times. Also, its most popular episode on Frozen has more than 15.6 million views. (Break Media partnered with Alloy Digital in Oct. 2013 to create Defy Media.)

Due to Screen Junkies' success, Signore said brands like Skittles and Best Buy often buy pre-roll and end cards for its episodes. Getting a company to subject itself to a brutal re-examination, however, isn't the easiest thing. "It's hard to work with a specific movie itself," he admitted. "Sometimes, they don't want to be honest about their movie."

Screen Junkies has had success in doing native integrations with its other programs, including The Screen Junkies Show! and Screen Junkies Approved. Signore has noticed that his audience has grown to accept brand integrations, provided the material is useful, helpful and not out of the realm of usual content.

For example, to tie in with X-Men: Days of Future Past, the team worked with Norton Anti-Virus to create a show around best mutant powers. "That was a topic we would have done anyway. We just had to figure out a way to help them in their own goals and fit what our audience wants," Signore explained.

If you're a publisher who aims to reach film nerds, making sure your viewers are happy is key, Signore added. And if your fans like what you're doing, then the ad campaign is more likely to succeed.

"There are a lot of people doing great film reviews and commentary. If you are passionate about it, you're entertaining and you know how to market your voice in a clever fresh way, you can succeed," Signore said. "You just have to do it consistently week to week, and make sure you're pushing your own content."

Gum, candy and now pet food.

DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst, is now taking on a key brand in Mars' pet food portfolio: Royal Canin, confirmed Keith Levy, president of Royal Canin U.S.A.

Future media spending on the brand, which caters to both dogs and cats, is expected to rise, though a figure was not available. (Last year, spending totaled less than $1 million, according to Kantar Media.) The New York office of DDB will handle the business.

DDB is inheriting the account from McKinney in Durham, N.C., which had Royal Canin for about a year. The new agency's first work is expected in late 2014: a spot market campaign that will go national next year.

DDB landed the assignment without a pitch and now handles more than a dozen Mars brands, under the leadership of Heather Stuckey, a global business director in New York. Not bad for six years' work.

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out with the candies.

The spot below, from Olson Engage—the first in a series of NFL-related Skittles marketing—claims that Skittles make game day "awesomer."

Lynch, 28, whom Skittles honored last year with a special-edition "Seattle mix," has known this for years. As his mother told Seahawks.com a couple of years ago: "When Marshawn was 12 or 13, we'd go to his games and I'd always have little candies in my purse," she says.

"Before the game, I would say, 'Here Marshawn, come and get you power pellets.' I would give him a handful of Skittles and say, 'Eat 'em up, baby. They're going to make you run fast and they're going to make you play good.' "

You can be proud of your ads. But reenacting them in real life? That can get awkward.

Carlos Moreno, though, takes one for the team in the video below—a promo for the Bessies, which is a big ad awards show in Canada. The executive creative director at BBDO Toronto masterminded the weird Skittles Touch ads back in 2011, and here he reenacts the famous one with the cat—complete with eager licking of the screen.

The line at the end explains everything.

Though Moreno works at BBDO, the Bessies spot was actually done by JWT Canada.

Credits below.



CREDITS
Client: TVB
Agency: JWT Canada
Chief Creative and Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Art Director: Denise Cole
Copywriter: Saro Ghazarian
Account Lead: Dori Applebaum
Producer: Andrew Schulze
Production: Axyz
Sound: Eggplant
Talent: Carlos Moreno

Skittles gives arachnophobes even more ammunition for their fears with a new ad featuring a giant, talking spider and his run-in with Halloween trick-or-treaters.

The story actually comes in two versions: a :15 with a quick punch line and a :45 that keeps the ad going in an unexpected direction. 

Sure, kids that old have usually abandoned trick-or-treating in favor of trying to get laid at house parties. But maybe this is a subversively cautionary tale about why that's not such a bad thing.

Be sure to watch the :!5 first:

And now the extended version:

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform.

And a quick note to marketers in this category: the Boston-based social media vendor reports that few brands are including the #Halloween hashtag in their tweets, which seems like a mistake. Of all tweets mentioning "Halloween" and "candy," the only brand-themed hashtags of note were from Listerine and Welch's Fruit Snacks. 

Below are the top 10 brands in terms of the number of tweets mentioning them in October, according to Crimson Hexagon.

1. KitKat — 204,086
2. Snickers — 145,836
3. Skittles — 138,867
4. Starburst — 138,867
5. M&Ms — 71,627
6. Twix — 48,529
7. Butterfinger — 36,685
8. Reese's Peanut Butter Cups — 23,362
9. Twizzlers — 20,502
10. Almond Joy — 13,398

The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles, the angry piñata man.

Now, BBDO Toronto and director Conor Byrne take the theme to its logical conclusion with this amusing short mockumentary about a man who—thanks to a run-in with a rainbow—is completely made of Skittles.

Byrne won a Cannes Lions Young Director Award this year for his great short film Foureyes, and he gets the tone just right here, with the actors registering the perfect balance of awkwardness and mock awe. The spot nicely tracks the traditional arc of overcoming adversity—in absurd fashion. As the hero says at the end: "I am a man made of Skittles, and there is nothing wrong with that."



CREDITS
Client: Skittles
Spot: "Struck by a Rainbow"
Agency: BBDO, Toronto
Executive Creative Director: Carlos Moreno
Associate Creative Directors: Chris Booth, Joel Pylypiw
Producer: Aimee DeParolis
Director: Conor Byrne
Production Company: The Corner Store Films
Executive Producer: Susi Patterson
Producer: Tyler Byrne
Director of Photograph: Robert Scarborough
Editing Company: Saints Editorial Toronto
Editor: Griff Henderson
Assistant Editor: Sara Windrim
Audio: Greyson Matthews, Toronto
Postproduction: The Vanity, Toronto
Transfer: Alter Ego, Toronto
Casting Director: Michael Stevenson

Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1.

The Super Bowl debut of Skittles, which became a National Football League sponsor in 2014, comes with a teaser campaign from Olson Engage. It shows a Skittles-filled tailgate party in the vacant University of Phoenix Stadium parking lot, four weeks before the game in Glendale, Ariz. It uses Kurt Warner, the NFL quarterback who played with the Saint Louis Rams, New York Giants and Arizona Cardinals. The teaser tag says "Super Bowl XLIX is about to get awesomer."

Skittles' Super Bowl spot is being created by the brand's agency, DDB Chicago. The candy company hasn't disclosed anything about the commercial other than to say it is "activating the partnership for the first time following a tremendously successful relationship in 2014 with Marshawn Lynch and the Seattle Seahawks." Lynch is a huge fan of the candy and earlier this year struck a deal with Skittles that included limited-edition "Seattle Mix" packages featuring the team's signature blue and green colors.

For lots more information on this year's ads, check out Adweek's 2015 Super Bowl Ad Tracker.

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in the Big Game. Despite expectations, the running back won't be in the Mars brand's spot from DDB Chicago, even though he's become closely associated with the candy he's nibbled since he was a kid.

In the Super Bowl teaser below, which Skittles is releasing today on YouTube, the men and women of a dusty little U.S. outpost show off bulbous right arms worthy of body builders as they fix cars, cook, serve food and eat in the local diner. A ringing town bell appears to be a call to action, with the final shot showing a man hopping out of a barber's chair, ready for a fight. There is no soundtrack except for the sound of the bell and a whoop at the end. The final frames conclude with "Super Bowl Sunday" and, "It will be settled."

"While the two games settle things on the field, we'll have people in a small town settling things, and this (commercial) will be about how they do that," says Matt Montei, senior marketing director for confections at Mars' unit Wrigley. "Skittles' advertising has a legacy of being what some people call 'quirky,' although we call it 'unexpected.' Viewers will be entertained."

Skittles became a National Football League sponsor in 2014 and also entered into a partnership with Lynch and the Seahawks last year. After the team's NFL playoffs win, the brand is now creating another limited edition "Seattle Mix," featuring the team's signature blue and green colors.

The candy brand got a jump on its Super Bowl efforts when it posted an early teaser showing a Skittles-filled tailgate party in the vacant University of Phoenix Stadium parking lot, four weeks before the game in Glendale, Ariz. It used Kurt Warner, the NFL quarterback who played with the Saint Louis Rams, New York Giants and Arizona Cardinals.

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement Survey. Out of 26 brands known to be advertising during the Big Game, just 12, or 46 percent, are expected to garner brand engagement, lower than the average of 50 percent. 

"You can do the most creative work and have a billion shares, but that doesn't mean someone is going to start buying these brands' products," said Robert Passikoff, founder and president of Brand Keys.

According to Passikoff, brands want the Super Bowl spots to have a large audience, be creative, generate a lot of buzz, make waves on social media platforms and, most importantly, lead to brand engagement—which creates the kind of emotional connection that can drive people to buy products.

To determine which advertisers will win over consumers after the Big Game, Brand Keys used JoopLoop social data and surveyed 2,705 adults who planned to watch the Super Bowl. 

The research showed that 12 brands are poised for engagement: BMW, Doritos, Dove Men + Care, GoDaddy, Mercedes, Nissan, Paramount Pictures' film Jurassic Park, Pepsi, Skittles, Snickers, Toyota and WeatherTech.

Budweiser, Coke, McDonald's and Mophie, on the other hand, will be seen as entertaining but not engaging, according to the research. 

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words.

Whether it's answering every question with a laid-back "Yeah" or just thanking the press instead of uttering a real response, Lynch has unceremoniously been fined several times for his refusal to talk to journalists. However, not one but two brands—Skittles and Progressive—have now managed to get the tight-lipped athlete to talk.

Skittles, a first-time Super Bowl advertiser, staged a mock press conference with Lynch as part of the teasers for its in-game ads. He answers questions like whether he prefers cat or dog videos, if he wishes he could rush for a 200-yard touchdown, and if he'd rather arrive to the game in a blimp or a jetpack. There's also handfuls of the candy available for Lynch to chomp down on, which is probably why he looks uncharacteristically joyful during the stunt.



Separately, Lynch also sat down to chat with sports reporter Kenny Mayne for Progressive in the amusingly off-kilter video below. They mostly just play word association, although at one point Marshawn shares his love of Progressive's spokeswoman, purring, "I'm all about that Flo, boss."

The Progressive campaign is also raising money for Lynch's charity, Fam 1st Family Foundation. The running back has signed a pair of cleats, which will be sold on eBay—with all proceeds benefiting the foundation.

Please keep being you, Beast Mode.

We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers."

The social media elites at some of the nation's biggest brands are either out of ideas or just phoning it in today, because most of them are using the same joke to join the conversation. The common theme: if someone either hates or hogs all of a certain product, that's a dealbreaker. The hashtag started trending because of last night's @Midnight show, hosted by hero comic nerd Chris Hardwick.

The brand contribution is almost sad, because sometimes Twitter is an inspiring place, including marketing messages. Not today.

Not only are brands like Skittles and Chick-fil-A using the same joke, but it's also been done before with similar trending topics.

Even Señor Grandes Fresh Mexican Grill used the gag nearly two months ago when "five ways to ruin a date" trended. Its contribution was just what you'd expect: "I don't like Mexican food #5waystoruinadate." It wasn't funny then, and it's still not funny now. Not when Papa John's says it. Not when Pizza Hut says it. Not when Reese's says it. Not when Bass Pro Shops says it.

The joke was recycled when "good advice in four words" started trending today, too.

Some brands have found ways to jump into these trends without coming off hamfisted. State Farm, for instance, and its spokescharacter Jake, known for wearing khakis and a red polo, tweeted this:

#5WordDealBreakers We do not sell khakis. (Uhhhhh....Buh-bye then.)

— Jake from State Farm (@JakeStateFarm) March 11, 2015

Look for yourself and laugh—or don't—at the repetition among so many other tweets today:

I ate both of them #5WordDealBreakers

— REESE'S® (@ReesesPBCups) March 11, 2015

I took the last slice. #5WordDealBreakerspic.twitter.com/KEy6as2CxI

— Papa John's Pizza (@PapaJohns) March 11, 2015

"I think fishing is boring" #5WordDealBreakers

— Bass Pro Shops (@Bass_Pro_Shops) March 11, 2015

Let's just eat in tonight. #5WordDealBreakers

— Popeyes Chicken (@PopeyesChicken) March 11, 2015

I ate the last Nugget. #5WordDealBreakers

— Chick-fil-A, Inc. (@ChickfilA) March 11, 2015

"Skittles are okay, I guess." #5WordDealBreakers

— Skittles (@Skittles) March 11, 2015

I ate your fries, soz. #5WordDealBreakers

— McDonald's S. Africa (@McDonalds_SA) March 11, 2015

I actually prefer eating @marmite. #5WordDealBreakers@midnight

— Vegemite (@Vegemite) March 11, 2015

Go here right now. #GoodAdviceIn4Wordspic.twitter.com/xwpNXd46fE

— Arizona Iced Tea (@DrinkAriZona) March 11, 2015

If you want to see all the clever things your fingertip can do, check out this cool new interactive music video from Japanese pop star Namie Amuro.

The video offers a pop-art cornucopia of wit and silliness based on one simple instruction—you're asked to put your finger on the screen and leave it there as the video plays. It's an apt concept for the song, which is called "Golden Touch," and it's reminiscent of the classic Canadian campaign from Skittles that played around with the same idea.



Keep your finger at the center of the video, and let the camera do the heavy lifting—scratch a vinyl record, light up a chill dachshund's touch-sensitive LED jacket, trap a monster under its manhole cover, and much more. The clip rewards you for sticking it out to the end, with a range of unexpected applications—some abstract, some literal, some cheeky.

But maybe the credit should go to Ze Frank for pioneering the gag, even if his take wasn't as refined.

"Bidding stands at 20 Facebook likes. ... Who'll give me 21? Going once, going twice ... sold for 20 likes to the man with his face buried in a bag of Skittles!"

It's true: the Mars candy brand, via BBDO Toronto, is hosting an online auction in which Facebook likes are the currency. Fans compete by amassing likes for bids they can place on a veritable rainbow of Skittles-branded prizes.

You must be a Canadian resident to participate. (Canada's clearly in vogue at this marketing moment ... first Loverboy and now this.)

Current items up for bid include a Green Apple Soccer Ball, Strawberry Skittles Headphones, a Lemon Skittles Vase, "Orange Skittles Oil on Canvas" (an objet d'art, which is described as "eye candy painted by the famous Citrussio"), and, most impressively, a Grape Skittles Acoustic Guitar.

"Every item was specially made for this auction," says BBDO vp and associate creative director Chris Booth. "We wanted consumers to have something they can keep forever that also channels the humor of the brand."

Launched in May and running through Aug. 6, the contest features new merchandise each week. So far, the most "expensive" item was an Orange Skittles Lamp, which sold for 483 likes. (Most items auctioned off have had a much lower sweet spot.)

Creating a campaign where users compete for Facebook likes might've been innovative a few years back, but it seems almost retro today. However, simplicity is a strength, because it makes the contest more immediately accessible than, say, BBDO's faux-pyramid-scheme promotion where the prize was 1 million Skittles delivered to some lucky Canadian sugar-fiend's door.

If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was Seattle Seahawks running back Marshawn Lynch doing a five-minute segment with Evine's Allison Waggoner—in which the pair chatted about the glory of Skittles, and tried to sell you 36 packs for $14.86.

Check out the full segment below.



Their banter is pretty amusing—and in fact, talking about Skittles is a favorite pastime for the usually reticent Lynch, who is known to be the candy's biggest superfan. Kudos to Evine, too, for green-lighting what ended up being a light self-parody of the format (and for taking liberties with the "Live" part—the Marshawn bit was actually taped earlier).

If you missed the segment, you can still take advantage of the deal online.

Skittles' longtime PR shop, Olson Engage, dreamed up the idea to mark the candy's second season as an official sponsor of the NFL.

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds of that batch—15 million for this week alone. In fact, in case you haven't marked your calendar, Oct. 30 is National Candy Corn Day.

Americans will buy about 15 million pounds of candy corn Halloween week. Photo: Nick Ferrari

Great stuff, right? But not for everyone. There's probably no other confection in existence that is so polarizing—that coaxes such intense expressions of loving and loathing—as candy corn. This year alone, product-review site Influenster ranked candy corn the No. 1 Halloween candy in five states—even as Kidzworld left it out of its Top 10 list entirely. In 2012, Time magazine declared candy corn to be "this year's 'it flavor,'" only to have The Huffington Post proclaim it the "most hated" candy in America the following year.

Samira Kawash, the writer better known to her fans as the Candy Professor, laid the issue out: "The reason candy corn is polarizing," she said, "is because some people really like it and some people really don't like it."
 

For Jana Sanders Perry, this is familiar territory. Perry is communications manager for the Jelly Belly Candy Company, which has cranked out the treat for 115 years now. "We do see people who voice their opinions about loving or not loving candy corn," Perry allowed. "It depends on your palate."

Indeed it does. Candy corn's waxy sweetness is as compulsively tasty to some as it is instantly repugnant to others—but how to account for the difference? Phil Lempert, aka The Supermarket Guru, believes that candy corn is the confectionary expression of a generational divide. "There's no question that candy corn is iconic for the baby boomer who grew up looking forward to the once-a-year Halloween treat," he said. "The question is whether it is still as relevant today for millennials and Gen Z."

In other words, if you grew up during candy corn's heyday in the 1950s and '60s, you're probably more inclined to like it than today's kids, raised on a Halloween diet heavy on Skittles and Starburst.

So, if candy corn's core fans are aging out, does Jelly Belly see a day when the production lines will stop? "No, we don't," Perry said firmly. "We're big candy corn fans, and we know there are a lot of customers out there who are, too." In fact, even candy corn's foes still have an interest in its survival. A recent NCA survey revealed that well over half of Americans believe that "it's just not Halloween" without the stuff.

 

This story first appeared in the Oct. 26 issue of Adweek magazine. Click here to subscribe.

If you love Skittles and Aerosmith, have we got good Super Bowl news for you.

The veteran rock band's iconic frontman, Steven Tyler, always had What It Takes, and now he's Back in the Saddle for this Crazy teaser starring his Amazing hair (OK we'll stop with the song references now) and a custom mic stand decorated with a rainbow assortment of ... you guessed it.

(Update: The team behind the Skittles Super Bowl ad clarified in a follow-up note that the microphone was a gift to Tyler in thanks for appearing in the ad. Sadly, we're told the mic isn't actually in the spot.)

The ad, created by DDB Chicago, will mark the second time Skittles has appeared in the Big Game following last year's spot starring two men in an epic arm wrestling contest.

It's also the first time the Wrigley brand has featured a celebrity in a TV ads (though the Seattle Seahawks' Marshawn Lynch had a nice digital ad appearance) , and the candy company created "a custom, one-of-a-kind Skittles covered microphone for Steven" in order to show how much it appreciates his talent—and, we presume, his longstanding status as a shameless pitchman.

So far, we only have the above GIF as a preview, but it is quite intense. And it raises more questions than answers. Specifically, why is he in a library? We must wait and see.

Tyler made headlines late last year for canceling most of Aerosmith's 2016 concerts in order to focus on his solo career, and Wrigley claims to have created the mic stand "so he can rock on with The Rainbow leading up to the Super Bowl and beyond."

We'll see how it plays on his arena tour.

Celebrities doing weathercasts is nothing new, but Skittles got into the action Thursday by recruiting Broncos star DeMarcus Ware to offer a real forecast for Super Bowl Sunday—and his prediction included a Skittles-branded rainbow over Santa Clara, Calif., for the Feb. 7 game against the Carolina Panthers.

The linebacker, 33, did the forecast on Denver's Fox31. See it here:



The stunt comes with an actual weather-related contest that Skittles is organizing for game day. If a rainbow does actually appear over the Bay Area that day, fans who have used the hashtags #SkittlesRainbow and #Contest in the days leading up to the game will be eligible for free Skittles.

And if you're wondering if Skittles is favoring the Broncos here, think again. "Fans in the Charlotte area would be advised to keep an eye on their local newscasts today. You never know when a rainbow might pop up," the brand tells us.

Skittles will also air a 30-second commercial from DDB Chicago, starring Steven Tyler, during the game. Olson Engage organized the weathercast stunt. 

If @DeMarcusWare's forecast is right, you may get FREE Skittles! #SkittlesRainbow#Contesthttps://t.co/DavrFhdqrMpic.twitter.com/ZwlTg4q088

— Skittles (@Skittles) January 29, 2016

Olson is fond of getting quirky TV appearances for Skittles endorsers. Last fall it got Seattle Seahawks running back Marshawn Lynch to do a five-minute segment with Allison Waggoneron shopping channel Evine—in which the pair chatted about the glory of Skittles, and Lynch tried to sell you 36 packs for $14.86.